Tailoring Speeches

Longtime member of Tom Peters' staff Shelley Dolley posed questions to Tom that she frequently gets asked by other business speakers. Many crave insights into Tom's tricks of the trade. As part of our Off the Cuff series of videos, Tom tells us what the keys to successful speaking are. In this video, he shares with Shelley how he ensures he never gives the same speech twice.

You can find the video at YouTube (time: 2 minutes 33 seconds).