Cool Friend: Steve!
Steve Yastrow, frequent contributor to tp.com, has become our latest Cool Friend! He talks with us about his book, Brand Harmony: Achieving Dynamic Results by Orchestrating Your Customers' Total Experience. Read his interview, and, of course, if you comment about the interview or the book, he'll join in.
If you're inclined to learn even more about Steve's work, you can visit his website, yastrow.com, too.