I wrote about the next big thing in corporate blogging today. It's not about bloggers inside your corporation, but rather about bloggers outside your company, who create corporate fan blogs since they are passionate about your product and want to tell the world about it.
The tricky part is that these great word-of-mouth fan blogs are often created without the blessing of the corporation. There's a lack of control of brand and "message" many marketing and PR people are very unhappy about. Just ask Apple. Managing your fans can be a delicate business. Take a peek at my blog post at worthwhilemag.com for more details.